Tactics and Targeting
Successful digital advertising campaigns require touchpoints all along your customer journey. That means laser-focused digital advertising campaign placement. Armed with troves of data, the experts at Adtegrity find your audience quickly and efficiently. Then use our wide array of tactics and targeting to ensure we’re talking to the right audience at the right time, with the right message.
Custom Affinity – Create a custom list of enthusiasts using keywords, apps they might use, or places they might go.
In-Market – Target users who are “in-market” to buy a particular good or service.
Behavioral – Focus on habits and the things people do that are congruent with your target market.
Look-Alike – Using existing audience data as seed data, Adtegrity creates a new audience that “looks like” the seed audience.
Demographic – Demographics are used in conjunction with other targeting methods to provide more focused results. Adtegrity can target:
- And more
- Zip/Postal Code
- Current Weather
Topic Targeting – Ads are trafficked to a selection of content segments consisting of handpicked websites and apps. Use our prebuilt selections, or Adtegrity can create a custom segment for you.
Contextual Targeting – Heavily focused on the type of content a user is browsing at the time. Basically, if they’re browsing content about boats, it stands to reason that the user is interested in boating at that moment.
Other Targeting Options
Technology – Target by device, browser, OS, Cellular Carrier, Connection type and more.
Fraud succeeds because it hides in the dark corners of the web, wreaking havoc on your campaigns. If you’re advertising on the web, you’re dealing with fraud – but there are preventative measures that you can take. Adtegrity has you covered with comprehensive protection for your brand from compromised computers, bots, IP address fraud, device manipulation, impression fraud, click fraud and more. We’re constantly vigilant in the war on fraud and always striving to protect your brand from before serving ads, while serving ads, and doing more work after the ads have served.
Before serving ads
Prior to bidding on any traffic, Adtegrity employs extensive block lists of inventory sources and urls that have a history of fraud. Then, we work with our partners Peer39 and DoubleVerify, scanning for high-risk inventory. Domains are scored and anything questionable is automatically blocked. The pre-bid strike cleans most inventory before it ever sees the light of day.
During and after serving ads
While your campaign runs, Adtegrity is hard at work capturing and analyzing data, seeking out anomalies and other indicators that something isn’t right. Along with our partners MOAT and DoubleVerify, we zero in on impression and click fraud, eliminating and banning bad actors from any activity on our campaigns. Next, your Account Manager dives into your campaign data, seeking out anything that seems out of the ordinary or outside of our exacting standards.