Planning

 

With an understanding of your campaign goals and best practices in place on your assets, we get to work on your flight plan. Our experts craft a unique plan that incorporates the right channels, tactics, targeting and tracking for your campaign. With Adtegrity, you’ll get a complete look at the flight plan and sign off prior to taking off.

 

Inventory Sources – Adtegrity’s relationships with top-tier platforms and marketplaces provide access to over 90% of the people on the internet. Ads placed with Adtegrity appear across a large brand-safe collection of websites, mobile apps, and videos. Some of our current partners include:

 

  • Google Display Network
  • AppNexus
  • Doubleclick Bid Manager
  • Amazon
  • Facebook/Instagram
  • LinkedIn
  • Pandora
  • Spotify
  • Waze

 

Pricing Models – Adtegrity employs several pricing models, choosing the right mix for each campaign based on goals and conditions. We currently support CPM (cost per thousand), dCPM (dynamic cost per thousand), CPC (cost per click), and CPCV (cost per completed view). We can also establish and support private marketplace (PMP) deals and direct (guaranteed) buys.