Placement

It’s time to buy media! We negotiate and purchase all the media in your flight plan on your behalf. Tactics and targeting are set and everything is triple-checked for accuracy.

  • Tactics and Targeting – Successful campaigns require touchpoints all along your customer journey.  Armed with troves of data, Adtegrity finds your audience quickly and efficiently. Our wide array of tactics and targeting ensure we’re talking to the right audience at the right time, with the right message.
    • Audiences – If you have an idea of the people you’re looking to market to, Audience targeting is the ticket. Using any number of options and data, Adtegrity can pinpoint users for your message across the web.
      • Affinity – Choose from our wide array of enthusiast selections such as: fashionistas, auto enthusiasts, or luxury travelers.
      • Custom Affinity – Create a custom list of enthusiasts using keywords, apps they might use, or places they might go.
      • In-Market – Target users who are “in-market” to buy a particular good or service.
      • Custom Intent – Reach specific people as they make buying decisions related to your product or service using your own keywords, apps, and URLS.
      • Behavioral Targeting – Another type of audience targeting, behavioral targeting focuses on habits and the things people do that are congruent with your target market.
      • Demographic Targeting – Demographics are used in conjunction with other targeting methods to provide more focused results. Adtegrity can target:
        • Age
        • Gender
        • Language
        • HHI
        • And more
      • Geographic Targeting – Geo targeting is part of nearly every campaign, and can be wide ranging or very specific. Choose from options such as:
        • Worldwide
        • Country
        • Region
        • State/Province
        • Zip/Postal Code
        • DMA
        • Geo-fencing within a radius no smaller than 1km
        • Current Weather
      • Look-Alike – Using existing audience data as seed data, Adtegrity creates a new audience that “looks like” the seed audience.
    • Content
      • Topic Targeting – Ads are trafficked to a selection of content segments consisting of handpicked websites and apps. Use our prebuilt selections, or Adtegrity can create a custom segment for you.
      • Contextual Targeting – Heavily focused on the type of content a user is browsing at the time. Basically, if they’re browsing content about boats, it stands to reason that the user is interested in boating at that moment.
      • Target apps, channels and websites – Target users within certain apps, content channels, and on specific websites.
    • Technology
      • Device
      • Browser
      • OS
      • Carrier
      • Connection type
    • BidBright – This tactic lets the experts at Adtegrity shine. Our team is given more control and the authority to make larger campaign decisions. BidBright is built to be flexible, maximize exposure, reduce cost, and increase your overall campaign performance.
    • Retargeting – Once a user has interacted with your website, the possibilities of Retargeting open up. Ever looked at some shoes on Amazon, only to have those shoes follow you around the web in ads on other sites? That’s Retargeting, and it’s extremely powerful.
  • Fraud Protection – Fraud hides in the dark corners of the web, wreaking havoc on your campaigns. If you’re advertising on the web, you’re dealing with fraud –  but there are preventative measures that you can take. Adtegrity can help.
  • MORE – LINKS TO PAGE
    • Every campaign that Adtegrity runs includes pre-bid and post-bid fraud protection to remove suspicious traffic.
    • BEFORE SERVING ADS
      Prior to bidding on any traffic, Adtegrity employs extensive block lists of inventory sources and urls that have a history of fraud. Then, we work with our partner Forensiq, scanning for high-risk inventory. Domains are scored and anything questionable is automatically blocked. High-risk inventory includes:
    • Proxy unmasking
    • Compromised computers
    • Botnets
    • IP address fraud identification and categorization
    • Device manipulation
    • DURING AND AFTER SERVING ADS
      Along with our partners MOAT and DoubleVerify, we zero in on impression and click fraud, eliminating and banning bad actors from any further activity on your campaigns. Next, your Account Manager dives into your campaign data, searching for anomalies and removing anything not up to our exacting standards. Our complete analysis includes:
    • Impression fraud
    • Click fraud
    • CTR
    • Impressions with or without click ratio
    • Impressions and cost for high AND low converting offers