Fraud hides in the dark corners of the web, wreaking havoc on your campaigns. If you’re advertising on the web, you’re dealing with fraud, but there are preventative measures that you can take. Adtegrity can help.
Every campaign that Adtegrity runs includes pre-bid and post-bid fraud protection to remove suspicious traffic.
Prior to bidding on any traffic, Adtegrity is hard at work with our partner Forensiq, scanning for high-risk inventory. Domains are scored and anything questionable is automatically blocked. High-risk inventory includes:
Along with our partners Pixalate, MOAT, and DoubleVerify, we zero in on impression and click fraud, eliminating and banning bad actors from any further activity on your campaigns. Next, your Account Manager dives into your campaign data, searching for anomalies and removing anything not up to our exacting standards. Our complete analysis includes: