Fraud Protection

Fraud Protection

Fraud hides in the dark corners of the web, wreaking havoc on your campaigns. If you’re advertising on the web, you’re dealing with fraud, but there are preventative measures that you can take. Adtegrity can help.

Every campaign that Adtegrity runs includes pre-bid and post-bid fraud protection to remove suspicious traffic.  

 

Before serving ads

Prior to bidding on any traffic, Adtegrity is hard at work with our partner Forensiq, scanning for high-risk inventory. Domains are scored and anything questionable is automatically blocked. High-risk inventory includes:

  • Proxy unmasking
  • Compromised computers
  • Botnets
  • IP address fraud identification and categorization
  • Device manipulation

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During and after serving ads

Along with our partners Pixalate, MOAT, and DoubleVerify, we zero in on impression and click fraud, eliminating and banning bad actors from any further activity on your campaigns. Next, your Account Manager dives into your campaign data, searching for anomalies and removing anything not up to our exacting standards. Our complete analysis includes:

  • Impression fraud
  • Click fraud
  • CTR
  • Impressions with or without click ratio
  • Impressions and cost for high AND low converting offers

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Adtegrity
408 Broadway NW
Grand Rapids, MI 49504
USA