Viewability Solution Announced

Published by Todd Morris

Grand Rapids, MI – (Pink Sheets: ADTY), a Grand Rapids, MI. -based company specializing in online advertising services, has announced the release of its Viewable CPM (VCPM) program. VCPM charges clients only for ads that are seen (viewable) as defined by the IAB and measured by Adtegrity’s MRC accredited partners.

VCPM Pay for What Gets Seen

“Viewability has been a key optimization tool at Adtegrity for some time now. VCPM is an extension of that, making viewability optimization accessible to any client, and any campaign,” said Scott Brew, President and CEO of Adtegrity.

“We know that viewability is important to our clients. For us, it was important to find best-in-class solutions that would enable Adtegrity to confidently offer a ‘pay for what gets seen’ option," added Chad Jansen, Senior Vice President of Digital Sales. "Once we became experts at viewability optimization and vetted the best systems," continued Jansen, "we were able to fashion a very solid offering we think clients will be very pleased with, and, for us, that's what matters."

To support the VCPM initiative, Adtegrity has partnered with Peer39 from Sizmek for pre-bid viewability targeting, and the MRC Accredited Pixalate for viewability measurement. Both partners have proved to be best-in-class solutions after substantial testing and comparison by Adtegrity.

More information about the Adtegrity VCPM program can be found here:’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the company has established itself as a results-driven, customer-focused firm providing consistent quality to the top advertising brands online. Adtegrity delivers billions of impressions monthly across thousands of top-tier websites.

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