Viewability Solution Announced

Published by Todd Morris

Grand Rapids, MI – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, MI. -based company specializing in online advertising services, has announced the release of its Viewable CPM (VCPM) program. VCPM charges clients only for ads that are seen (viewable) as defined by the IAB and measured by Adtegrity’s MRC accredited partners.

VCPM Pay for What Gets Seen

“Viewability has been a key optimization tool at Adtegrity for some time now. VCPM is an extension of that, making viewability optimization accessible to any client, and any campaign,” said Scott Brew, President and CEO of Adtegrity.

“We know that viewability is important to our clients. For us, it was important to find best-in-class solutions that would enable Adtegrity to confidently offer a ‘pay for what gets seen’ option," added Chad Jansen, Senior Vice President of Digital Sales. "Once we became experts at viewability optimization and vetted the best systems," continued Jansen, "we were able to fashion a very solid offering we think clients will be very pleased with, and, for us, that's what matters."

To support the VCPM initiative, Adtegrity has partnered with Peer39 from Sizmek for pre-bid viewability targeting, and the MRC Accredited Pixalate for viewability measurement. Both partners have proved to be best-in-class solutions after substantial testing and comparison by Adtegrity.

More information about the Adtegrity VCPM program can be found here:

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the company has established itself as a results-driven, customer-focused firm providing consistent quality to the top advertising brands online. Adtegrity delivers billions of impressions monthly across thousands of top-tier websites.

Forward-Looking Statements: This news release may include certain forward-looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.

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