Revenue Increases 19 Percent to $6.2 Million for Year

Posted on February 18, 2005

GRAND RAPIDS, Michigan -(PRNEWSWIRE-FIRSTCALL)-Friday, February 18, 2005 – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported its operating results for the year ended December 31, 2004.

The Company reported net income of $76,283 on net revenues of $6.2 million for 2004, compared with net income of $307,473 on total net revenues of $5.2 million for 2003. Adtegrity.com also reported serving more than 12.3 billion ads across its network for 2004.

“This year was outstanding in terms of the overall pace of revenue growth, both for Adtegrity and for our industry as a whole,” said Adtegrity.com President and CEO, Scott Brew. “While our profitability was down for the year, it is important to note that our bottom line was reduced by significant charitable commitments during and stock compensation agreements totaling over $257,000. Our charitable commitments reflect our fundamental philosophy of applying resources in support of community needs whenever possible. Looking forward, we believe we are well-positioned in 2005 and remain committed to a strategy based on a lean, highly efficient operation and fiscal responsibility.”

Adtegrity.com said its increased revenue for the year mirrored the increased demand for online advertising across the industry. According to a recent study by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, Internet advertising accounted for more than $9 billion in revenues last year, up from $7.2 billion in 2003.

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top 10 online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.

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Contact Adtegrity.com

    Email: support@adtegrity.com
    Phone: 616.285.5429
    Fax: 616.285.9156

    Adtegrity.com
    5910 Tahoe Drive SE
    Grand Rapids, MI 49546
    USA


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