GRAND RAPIDS, Michigan – (PR NEWS WIRE)-Friday, October 11, 2002 – GRAND RAPIDS, Michigan, October 11, 2002 – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported operating results and earnings for the third quarter ending September 30, 2002.

The Company reported net earnings of $36,701 on total net revenues of $812,722 for the third quarter. The results mark a 17 percent increase in revenue and a return to profitability compared to second-quarter results of a net loss of $11,413 on revenues of $707,178.

Adtegrity.com said that its business activity is continuing to rise following last year’s industry-wide slowdown. Impressions increased though the quarter by more than 30 million per month. Adtegrity.com also reported that the number of websites in its network continued to increase during the quarter.

For last year’s third quarter, the Company posted earnings of $48,000 on revenues of $1.5 million – in large part due to disproportionate revenue from a large promotional effort on behalf of a single client.

“The combination of the continued expansion of our ad network, basic cost containment and continued margin improvements over the last several months have yielded increased revenues and a return to profitability,” said Adtegrity.com President and CEO, Scott Brew. “Our network has a strong position in the marketplace and the proven ability to deliver value in a challenging economy. Those strengths will continue to serve us well going forward.”

Adtegrity.com is currently one of the largest online networks in the industry, now delivering nearly 1 billion ad impressions per month. The Company has survived industry downturns to remain one of the few successful online advertising networks in operation, serving over four billion ads so far in 2002.

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.