GRAND RAPIDS, Michigan – (ADTEGRITY.COM)-Wednesday, August 11, 2004 – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported its operating results for the second quarter ending June 30, 2004.

The Company reported a net loss of $74,989 on net revenues of $1.3 million for the second quarter, compared with net income of $138,527 on net revenues of $1.2 million for the same period last year. Adtegrity.com posted operating income for the quarter of $100,010.

Adtegrity.com said the net loss for the quarter was the direct result a one-time $175,000 expense for stock compensation following the close-out of an employee stock plan instituted two years ago. During the second quarter of 2004, the Company elected to distribute all remaining shares that had been set aside for the plan.

“During the second quarter we made significant staff additions across our organization while maintaining our overall operational profitability,” said Adtegrity.com President and CEO, Scott Brew. “We hired experienced sales professionals in New York and Chicago and also added critical depth in the areas of publisher relations and development. We also expanded the number of sites within our Women’s and Technology advertising networks. In short, we are well-positioned to capitalize on the expected seasonal boost of advertising spending over the last half of 2004.”

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top 10 online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.