GRAND RAPIDS, Michigan – (PR NEWSWIRE)-Tuesday, July 23, 2002 – GRAND RAPIDS, Michigan, July 23, 2002 – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported its operating results for the second quarter ending May 31, 2002.

The Company reported a net loss of $11,413 on total net revenues of $707,178 for the second quarter. Adtegrity.com said that margins and revenue increased in May and June, balancing softer sales in April. Adtegrity.com reported 1.8 billion impressions on its network over the quarter, a 50 percent improvement over the same period last year.

“Our bottom line was impacted somewhat by lower margins and decreased revenue in April, but a combination of strong network traffic and a refocusing of our business model on higher-margin programs over the final two months of the period helped us absorb some of the loss. We expect positive operating trends to continue and look to return to profitability in the third quarter,” said Adtegrity.com President and CEO, Scott Brew. “The online advertising market continues to be challenging for all involved. However, Adtegrity.com has developed one of the strongest and best-positioned networks in the industry and we remain optimistic regarding our ability to post a profit through the remainder of 2002.”

Adtegrity.com is currently the one of the largest online networks in the industry, now delivering over 750 million ad impressions per month. The Company has survived industry downturns to remain one of the few successful online advertising networks in operation, serving over four billion ads in 2001.

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.

Contact:

Adtegrity.com International Inc.
Chad Jansen, 616.285.5429