GRAND RAPIDS, Michigan – (PRNEWSWIRE VIA COMTEX)-Wednesday, February 20, 2002 – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today continued to buck industry trends by reporting increased revenues and a return to profitability for 2001.

The Company reported net income of $118,417 on net revenues of $3.8 million for the year ended December 31, 2001 compared to a net loss of $671,950 on net revenues of $3.6 million for 2000. Adtegrity.com said the increased revenue and profitable performance reflect the expansion of its web site publisher network and significant opt-in e-mail campaign activity, particularly in the burgeoning pay-for-performance advertising market.

By the end of 2001, Adtegrity’s network had grown to over 200 sites in valuable vertical markets such as entertainment, business/finance and women- oriented sites. Third- and fourth-quarter clients included MasterCard, Orbitz and Network Solutions, among others.

“Our 2001 results are a direct reflection of our commitment to providing exceptional bottom-line driven campaigns for our clients while controlling costs,” said Adtegrity.com President and CEO, Scott Brew. “As our 2001 performance demonstrated, there is opportunity in our industry for companies willing to stay focused and commit to only those programs and resources that add genuine value.”

Adtegrity.com is currently the sixth largest online network in the industry, now delivering over 500 million ad impressions per month. The Company has survived industry downturns to remain one of the few profitable online advertising networks in operation, serving over four billion ads in 2001.

Adtegrity.com said it expects new network partnerships with L90 and other industry leaders to make significant contributions to revenue. The Company announced an agreement in December with Los Angeles-based L90, an online media and direct marketing company, that allows L90 to sell into the Adtegrity.com network of entertainment, business and finance, women and computer/IT vertical markets.

Additionally, in the fourth quarter of 2001 Adtegrity.com completed the development of an internal opt-in e-mail generation program capable of offering clients a range of new services and data resources. The proprietary system utilizes pop-up windows that let users opt-in to receive Internet based e-mail on specific topics, products and services.

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.

Contact:

Adtegrity.com International Inc.
Chad Jansen, 616.285.5429