GRAND RAPIDS, Michigan – (BUSINESS WIRE)-Tuesday, April 15, 2003 – GRAND RAPIDS, Mich., Apr 15, 2003 – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported improved top- and bottom-line results for the first quarter ending March 31, 2003.

The Company reported a net profit of $36,620 on total net revenues of $1.06 million for the first quarter, compared with a net loss of $125,115 on total net revenues of $615,450 for the same period last year. Adtegrity.com said the net loss in the first quarter of 2002 included a $24,217 write-down of doubtful accounts.

The Company attributed the 72 percent jump in revenues over the prior year’s period to increased rates for its network inventory, as well as a gradual improvement in activity across the online advertising industry. Adtegrity.com has reported a steady rise in sales over the last year, with the most recent quarter marking the third consecutive period of profitability for the Company.

“We have improved efficiencies on our network and have seen a substantial increase in rates for our inventory during the first quarter. These gains are even more encouraging, considering the traditional softness of the first quarter and remaining uncertainties in the economy as a whole,” said Adtegrity.com President and CEO, Scott Brew. “Looking forward, we have started new, focused sales efforts in the West Coast and will be aggressively cultivating other major markets in the months to come. That process, combined with our fundamental belief in running a service-oriented, fiscally responsible operation, should keep us well positioned for additional growth.”
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Contact:

Adtegrity.com International Inc.
Chad Jansen, 616.285.5429

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top 10 online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.