Adtegrity.com Reports 2nd Quarter Results
GRAND RAPIDS, Mich., Sept. 13 /PRNewswire-FirstCall/ – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported its operating results for the second quarter ended June 30, 2005.
The Company reported a net loss of $119,927 on net revenues of $1.4 million for the second quarter, compared with a net loss of $74,989 on net revenues of $1.3 million for the same quarter last year.
“The drop in profitability was primarily due to an operational expense to convert to a new ad server during April and May. The new ad server has performed as expected and the ad volume has tripled since we finalized the conversion. This cost, while allowing for increased volume, led to the loss for the period,” said Adtegrity.com President and CEO, Scott Brew. “The recent growth we’ve experienced in ad volume is another indication that the overall pace of our business remains strong as does the pace of the industry on the whole.”
About Adtegrity.com, Inc.
Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top 10 online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.
Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.




