GRAND RAPIDS, Michigan – (PRNEWSWIRE-FIRSTCALL VIA COMTEX)-Tuesday, January 28, 2003 – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported operating results for the fourth quarter and year ended December 31, 2002.

The Company reported a net loss of $24,630 on total net revenues of $3.1 million for 2002, compared with net income of $118,417 on net revenues of $3.8 million for 2001. The 2002 year-end results include a write-down of $80,382 in bad debt.

For the fourth quarter ended, Adtegrity.com reported net earnings of $83,491 on total net revenues of $1,010,657. Net earnings for the fourth quarter include a write-down of $56,165 in bad debt. Net revenues for the fourth quarter were up 24 percent and net earnings up 131 percent compared to the third quarter ended September 30, 2002. The Company credited the fourth quarter upturn to the expansion of its ad network and continued focus on higher margin business.

Total impressions served by the Company increased by more than 6 billion in 2002 to reach a total of 10 billion for the year. Based on 2002 ad volume, Adtegrity.com now ranks among the top 10 online ad networks in operation today.

“Our goals for 2002 included continued quality growth of our ad network, coupled with ongoing improvements in our overall margins and operational efficiency. We accomplished these goals, despite a difficult economy and rocky conditions throughout the advertising industry,” said Adtegrity.com President and CEO, Scott Brew. “Though we expect the first quarter to be seasonably soft, we are optimistic about market conditions in 2003. In the first quarter we plan to establish new high-level sales personnel in New York, Chicago and the west coast. We believe this commitment will help us drive significant new business activity from the leading ad agencies in those critical markets.”

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.