GRAND RAPIDS, Michigan-(BUSINESS WIRE)-Wednesday, February 7, 2001 – GRAND RAPIDS, Mich. – February 7, 2001 – Adtegrity.com, Inc., an advertising network consisting of original content websites, announced today that they have partnered with NewsPortals.com, a software developer that specializes in templates for local business information portals.

This partnership provides a new vertical content category for Adtegrity.com, complementing their established entertainment and women’s networks with a new business focus.

“We have been gathering individual business sites for the launch of our business network recently” stated Kurt Filla, Vice President of Network Development for Adtegrity.com. “This partnership jumpstarts that network and initiates potential exponential growth for this new vertical content category.”
By offering more targeted content verticals, Adtegrity.com is able to procure additional advertising campaigns to reach each new demographic represented.

NewsPortals.com customers are typically regional publications that have recently expanded into web-based publishing. These sites receive substantial local traffic and have been underserved by the online advertising industry thus far. By combining targeted local campaigns with Adtegrity.com’s national advertising campaigns, NewsPortals.com will maximize their customers’ online advertising revenues.

Adtegrity.com, Inc. is a wholly owned subsidiary of Adtegrity.com International Inc. Newsportals.com is a division of Mutual Information Exchange, Inc. (MIX, Inc. www.mixinc.com), an Applications Service Provider (ASP) that delivers a variety of Web based application services.

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.

Contact:
Adtegrity.com International Inc.
Chad Jansen, 616.285.5429