GRAND RAPIDS, Michigan – (PRNEWSWIRE-FIRSTCALL VIA COMTEX)-Thursday, April 17, 2003 – Adtegrity (Pink Sheets: ADTY) today announced it has appointed Julie Eckert to its management team as director of sales for the Company’s West region.

Adtegrity, a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, said Eckert’s newly established position will have responsibilities for all sales efforts with agencies and clients west of and including Colorado. Eckert’s hiring marks Adtegrity’s first-ever personnel addition outside of its Grand Rapids, MI headquarters.

Eckert brings more than eight years of media sales and marketing experience to Adtegrity, including projects and positions with Alta Vista, 24/7 Media, Yahoo!, Turner Broadcasting and most recently buy.com. Her distinguished client list also includes Fortune 500 clients such as Citicorp, SBC, JCPenney, 3COM, Nike, and Lincoln Mercury. Eckert has specialized in sales, public relations, marketing, and media planning throughout her career.

“We are very excited to have Julie on board with the Adtegrity.com team,” said Jim Barry, Executive Vice President of Sales and Marketing for Adtegrity.com. “Her energy, experience and knowledge of the industry will be instrumental in solidifying our growth, and we look forward to her involvement as a key player in our expansion.”

Adtegrity also said Eckert will help dictate territory strategy, future expansion, and have input on inventory and product diversification.

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top 10 online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.