GRAND RAPIDS, Michigan – (ADTEGRITY.COM)-Monday, July 12, 2004 – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich. based company specializing in Internet advertising networks and services, today announced the additions of Gina Costanza Johnson as Midwest Sales Manager and Todd Morris as Publisher Relations Manager.

Based in Chicago, Johnson will be responsible for all sales efforts in the Midwest region of the U.S. She will help dictate territory strategy and future expansion and will have input on inventory and product diversification.

Johnson has 10 years in interactive sales, advertising and marketing, including positions with Yesmail.com, Coolsavings.com, Tribune Interactive and most recently Leapfrog Online. Johnson has handled sales, search engine optimization and online media buying and planning throughout her career. Her understanding of both sales and online media strategy enables her to provide informed, comprehensive recommendations to both marketing clients and advertising agencies.

“Adtegrity.com continues to focus on developing a highly professional, highly experienced sales force, able to address the many opportunities we see in today’s market,” said Julie Eckert, vice president of sales for Adtegrity.com. “Gina brings a tremendous amount of experience to this position. We are confident she will help us take our efforts to the next level in key Midwest markets.”

Todd Morris joins Adtegrity.com with more than 10 years of hands-on website and Internet development experience. He possesses strong technical knowledge and extensive customer service skills. Morris will work with Adtegrity.com’s publishers to keep their sites fully optimized.

“This is the first step in our effort to build a team focused on providing exceptional service and maximum revenue for our website partners,” said Kurt Filla, vice president of network development for Adtegrity.com.

“These talented individuals bring important new insights and opportunities to Adtegrity.com’s sales and website relations departments,” said Scott Brew, president and CEO of Adtegrity.com. “Gina and Todd will be integral to our future growth as we look forward to a strong second half of 2004.”

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top 10 online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.