GRAND RAPIDS, Michigan – (PR NEWSWIRE)-Tuesday, December 04, 2001- GRAND RAPIDS, Michigan, December 4, 2001 – Adtegrity.com (Pink Sheets: ADTY), and L90 (NASDAQ: LNTY) today announced an agreement to provide online media and direct marketing company L90 with access to sell inventory on Adtegrity.com’s network of 200 web sites.

The Grand Rapids, Mich.-based company specializing in Internet advertising networks and services said the agreement allows Los Angeles-based L90, Inc. to sell the Adtegrity.com network. The network includes high-traffic sites in the entertainment, business and finance, women and computer/IT vertical markets. Terms of the agreement were not disclosed.

Adtegrity.com has doubled the size of its network since August, focusing on mid-sized sites within its target verticals that are capable of generating a half-million pages views per month or more. The Company recently reported a 15 percent increase in revenues to $1.5 million and continued profitability for the third quarter of 2001.

“We are very pleased to have this opportunity to help an industry leader such as L90 extend its reach and add value for its many clients,” said Adtegrity.com President and CEO Scott Brew. “As our industry continues to evolve and grow, strength-based partnerships such as this will become increasingly important as we all work to generate meaningful returns for advertisers and publishers alike.”

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.

Contact:

Adtegrity.com International Inc.
Chad Jansen, 616.285.5429