Adtegrity.com Adds New Sites to Women’s Technology Advertising Networks
GRAND RAPIDS, Michigan – (ADTEGRITY.COM)-Thursday, July 01, 2004 – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today announced it has entered into exclusive agreements for all online ad sales with CDKitchen (www.cdkitchen.com) and TechConnect Magazine (www.tcmagazine.net).
Adtegrity.com said the sites represent key additions to its Women’s and Technology advertising networks. The two sites have a combined 1.6 million unique visitors a month with over 45 million monthly page views.
“We believe these high-quality sites will create new opportunities for efficient, targeted campaigns in the Women’s and Technology verticals. Both posses the high volumes and user profiles necessary to deliver exceptional ROI to our buyers,” said Adtegrity.com President and CEO, Scott Brew. “We are continuing to expand our Technology and Women’s online networks and expect to establish several more exclusive site relationships during the second half of 2004.”
Adtegrity said it will act as the sole agency representing all inventory for both sites on all pages.
“These agreements further strengthen our overall brand within the publisher community,” Brew added. “Many publishers are undervaluing their sites by allowing multiple agencies to represent their traffic. In contrast, publishers using Adtegrity can benefit from more effective targeting and greater control over the quality of the advertising. This helps publishers improve the overall user experience.”
Adtegrity currently has over 230 website clients under contract across verticals that include entertainment, women’s interest sites, business, technology, and international channels.
“We are very pleased to be working with Adtegrity. They have worked hard over the past five years to build strong multiple site networks and have a reputation for establishing effective, results-based relationships with publishers,” said Valerie Whitmore of CDKitchen.com.
Founded in 1999, Adtegrity provides marketers with innovative media solutions to cost-effectively attract and grow customer relationships utilizing online advertising technologies. The Company has become one of the few long-term success stories in its industry by staying lean and diversifying its product offerings to adjust to changing market conditions.
Adtegrity competes on the basis of superior service, flexible pricing and an ability to cost-effectively deliver a high volume of online advertisements via carefully selected, quality website publishers. Consistent performance in each of these areas has cemented Adtegrity’s relationships with a growing number of advertising agencies, direct marketers and advertising brokers whom they help to deliver nearly 1 billion advertisements per month.
Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.




