Grand Rapids, MI based media solutions company, Adtegrity, announced that industry veteran, Jonathan Slavin, has joined the executive team as Chief Revenue Officer.
Slavin will spearhead an accelerated growth plan for the company, focusing on streamlining organizational processes, augmenting Adtegrity's suite of offerings for brands and agencies, and introducing the company's ability to deliver customized scale through local and mid-market strategies to a larger client base.
"I am thrilled to be joining the Adtegrity team at this exciting point in the company’s evolution," said Slavin. "This team has quietly been hitting it out of the park for mid-market brands and agencies for years. They understand how and where individual consumers navigate ‘locally’ and how best to align those brands seeking to connect with them. We are in the midst of finalizing both strategic acquisitions and product releases that will further align consumers and brands at the ‘neighborhood’ level, as we move to significantly increase the markets in which Adtegrity has a major footprint.”
Slavin brings almost two decades of experience in sales, strategy and business development leadership across the digital media space. With a true understanding of what it takes to navigate the quickly converging world of media and technology, his track record of success includes developing, establishing, and improving business performance for both demand and supply side players, as well as for advertising technology providers. His early career included revenue-responsible roles at high profile companies including Lycos, FastClick, The Washington Post and Fox Interactive. Later corporate leadership roles included Managing Director/President of semantic targeting company Ad Pepper Media, and Chief Revenue Officer at global digital media company CPXi, where revenue grew more than 300% during his tenure. Most recently, Slavin was founder of JTG Ventures - a business development focused consultancy operating specifically within programmatic and OTT video, deterministic location data and omnichannel attribution sectors.
"We couldn't be more excited to have Jonathan joining us as CRO," explained Adtegrity CEO, Scott Brew. "We have been big fans of Jon's track record for years, watching as he has consistently joined teams at pivotal moments and taken lead roles in driving them to their next levels. We believe that Adtegrity is well positioned for just that kind of evolution and we look forward Jonathan's help in achieving and defining our own next level."
Adtegrity is an independent marketing solutions company, creating value for brands and agencies by delivering local markets and audiences at scale while remaining hyper-focused on client success. Our customized strategies target micro-audiences, driven by proprietary data and powered by human expertise.
This release was originally posted on GlobeNewswire on 7/19/17: http://www.globenewswire.com/news-release/2017/07/19/1054098/0/en/Adtegrity-Taps-Industry-Veteran-Jonathan-Slavin-as-Chief-Revenue-Officer.html