GRAND RAPIDS, Michigan-(LAMBERT, EDWARDS & ASSOCIATES, INC.)-Tuesday, August 07, 2001- GRAND RAPIDS, Michigan, August 7, 2001 – Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported a significant increase in second-quarter revenues and a return to profitability.

The Company reported net income of $258,300 on net revenues of $1.2 million in the second quarter ended June 30, 2001 compared to a net loss of $132,899 on net revenues of $940,751 during the second quarter of last year. The recent results also mark significant gains over the 2001 first quarter, when Adtegrity.com posted a net loss of $260,100 on net revenue of $570,668.

The company credited the turnaround to an expansion into new client marketing services in addition to growth in Adtegrity.com’s core business of serving ads over its web site network. The Company’s newly developed capabilities include permission-based e-mail campaigns and other performance-based programs aimed at increasing a company’s tangible return on their Internet advertising investment.

“Many of our peers are struggling with high overhead and inflexible business models. Adtegrity.com has remained lean and highly adaptable – two traits that are vital for success in the world of Internet advertising – and the results are evident in our bottom line,” said Scott Brew, President and CEO
Adtegrity.com’s new capabilities helped the company attract new business and expand opportunities with existing clients during the second quarter. In June, the Company announced an agreement with the Internet’s second-largest consumer-to-consumer marketplace, BargainAndHaggle.com, to provide banners and other display advertising, as well as targeted e-newsletter sponsorship campaigns through the end of 2001.

Total ads served on Adtegrity.com’s network of original content web sites increased 51% over the quarter ended March 30, 2001, resulting in approximately 1.2 billion ads served.

“Our strong second quarter reflects the success we have realized in growing our business beyond traditional banner advertising services. While those services remain an important part of what we do, Adtegrity.com has been working hard over the past year to develop new resources and skill sets, particularly in the areas of e-mail and cost-per-action (CPA) campaigns,” Brew said. “At the same time we have continued to add value to our unique network of sites, while controlling costs. We are better-positioned than ever to deliver flexible, effective solutions for the many companies now looking to the Internet for a tangible return on their advertising dollar.”

Adtegrity.com’s success comes as many in the online adverting industry are posting deep losses and struggling to adjust to changes in the market. At the same time, the overall market for Internet advertising is projected for rapid and sustained growth. According to consulting firm PriceWaterhouseCoopers, online advertising remains the fastest growing ad medium in history, and industry watchdog eMarketer projects over $10 billion in Internet-related ad spending in 2002.

Adtegrity.com, Inc. is a wholly owned subsidiary of Adtegrity.com International Inc. The results presented in this release are subsidiary-only results. However, Adtegrity.com International, Inc. does not conduct any material business operations except through its subsidiary, Adtegrity.com, Inc.
About Adtegrity.com, Inc.

About Adtegrity.com, Inc.

Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.

Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” “plans,” “should,” and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.

Contact:
Adtegrity.com International Inc.
Chad Jansen, 616.285.5429