Meet the Suite - CTO | Dustin Turner



Humble, long-suffering, and loyal. Three words that describe our CTO Dustin Turner - a man of few words, but loads of experience and skill. We think you'll like meeting one of the best IT guys ever.

Thanks for taking the time to meet with us. Knowing your love of meetings, we'll keep it short and simple today.

Tell us about you, your family, and what you're into.

I'm married and I've got one dog. My wife is Katie, and my dog is Scout. Hobbies run the gambit: Brazilian Jiu Jitsu, travel, technology of course, skateboarding, video games, and the Chicago Cubs (remember, we said long-suffering and loyal).

How long have you been involved with Adtegrity?

I was here day one. CEO Scott Brew and I worked together at US Exchange back in the day. When he left to start Adtegrity, he asked me to come along. The rest, as they say, is history.

So you've been here since the beginning. How has your role evolved since then?

When Adtegrity first got started, I was (and remained) the only IT guy for quite some time. That means I was help desk, networking, system admin, you name it. Times have changed, and I found much smarter people than I to do the work. I spend my days now thinking more long-game, big-picture stuff.

In your current role as CTO, what's the biggest challenge you face?

Talent. Specifically, finding the right talent in a mid-sized city like Grand Rapids. That's not to say there aren't a lot of very bright people here, but we need the right bright people. I think that's a common problem industry-wide - lots of tech jobs to fill, but not enough people.

Adtegrity, by all accounts, has been successful to date. How do you define success personally, and professionally?

Happiness. If I wasn't happy personally or professionally, I'd find something else to do. Money, position, power–it's all meaningless unless you're happy.

Any words of wisdom you'd like to share?

Learn to laugh at yourself; stop being so serious about everything. Personally, I'm still working on that one, but I'm getting there.

That's great advice! How about on a professional level for someone just getting into the tech side of advertising?

That's easy. Three words: Learn to code.




Topics: Meet the Suite