Adtegrity.com Reports 2005 Results
GRAND RAPIDS, Mich., Feb. 28 /PRNewswire-FirstCall/ — Adtegrity.com (Pink Sheets: ADTY - News), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported its financial results for the year ended December 31, 2005.
The Company reported a net loss of $35,483 on net revenues of $6.93 million for 2005, compared with net income of $76,283 on total net revenues of $6.2 million for 2004. Adtegrity.com also reported serving more than 30 billion ads across its network for 2005.
“Our business continues to grow, tracking an overall positive trend in our industry. As a result, we were able to make significant infrastructure investments during 2005, that should enhance profitability going forward,” said Adtegrity.com President and CEO, Scott Brew.
Brew noted Adtegrity.com had a strong fourth quarter, posting net revenue of $2 million and net income of $12,200, as the Company began to realize positive effects from operational investments made earlier in the year. The second-quarter conversion to a new ad server has allowed for greater access to advertising inventory and improved operational efficiency, serving 10.5 billion ads in the fourth quarter alone.
Adtegrity.com’s primary business is the delivery of interactive advertising and marketing services. The Company currently has over 300 website clients under contract and delivers more than 30 billion advertising impressions each year across several vertical content networks. It ranks among the top 10 ad networks in the industry for size. For more information, visit http://www.adtegrity.com .
Forward-Looking Statements: This news release may include certain forward- looking statements including, but not limited to, projections of revenue, income or loss and capital expenditures, statements regarding future operations, financing needs, plans relating to products or services of the Company, assessments of materiality, predictions of future events and the effects of pending and possible litigation, as well as assumptions relating to the foregoing. In addition, when used in this discussion, the words “anticipates”, “believes”, “estimates”, “expects”, “intends”, “plans”, “should”, and variations thereof and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to various risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors, including but not limited to the Company’s ability to manage rapid growth as a result of internal expansion and strategic acquisitions, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, the regulatory environment, fluctuations in operating results and other risks.
